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Yogveda

Yoga Studio Website

RoleDesigner & DeveloperDuration2 weeks

Overview

A self-initiated yoga-studio website — built to explore calm, premium wellness-brand UX and a high-converting trial funnel that loads instantly and ranks for local searches.

The Problem

▸Communicate a calm, premium brand within the first few seconds

▸Convert visitors into free 2-week trial sign-ups

▸Present classes, instructors, schedules, and pricing clearly

▸Rank for local "yoga studio" and wellness searches (SEO-first)

▸Feel fast and smooth on mobile, where most traffic lands

The Solution

I designed and built a server-rendered Next.js site with a soft, editorial aesthetic — generous whitespace, elegant typography, and subtle motion. Clear class and pricing pages plus a sticky "Book a Class" CTA guide visitors toward the free trial, while semantic markup and image optimization keep it fast and search-friendly.

Tech Stack & Decisions

Next.js (App Router)— SSR/SSG for SEO and instant page loads
React + TypeScript— Type-safe, maintainable components
Tailwind CSS— Consistent, rapid design system
Framer Motion— Calm, on-brand micro-animations
next/image— Optimized imagery for strong Core Web Vitals

Key Features

✓Responsive class browsing with three core class types
✓Instructor profiles and studio story
✓Transparent pricing with a clear free-trial CTA
✓Workshops and events section
✓Smooth scroll and entrance animations
✓Optimized, lazy-loaded imagery
✓Accessible, semantic markup throughout
✓Mobile-first responsive layout

Results

↑Fast loads and strong Core Web Vitals on mobile

↑SEO-ready semantic structure and metadata

↑Conversion-focused free-trial funnel

↑Fully responsive from 375px to desktop

↑Zero-config Vercel deployment on a global CDN

Lessons Learned

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For wellness brands, whitespace and calm motion build more trust than flashy effects

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Transparent pricing reduces friction and increases trial sign-ups

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Image optimization is the single biggest lever for Core Web Vitals

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